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Sponsorships your fans already love.

FanFit finds the brands and local businesses a club's fans really like, helps both sides pitch each other with the evidence, and proves it with deals fans redeem.

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Real example from the demo

Seattle Sounders FC × Gatorade

Seattle Sounders FC fans

Gatorade fans

Shared fans

25–29

◆Nike Training Club♪Kygo⌖Space Needle♪Major Lazer

Strong fit+2.4σ · #22 of 79

79: NBA, MLS, WNBA and NWSL teams scored for any brand
6: fan age groups per club, weighted by its real fan mix
3: sides on one platform: teams, brands and fans
1 click: from a recommendation to a pitch report

The problem

Sponsorship is bought on reach. Nobody checks whether the fans care.

Today

· Clubs pitch whoever has a budget; brands buy the biggest audience they can afford.
· Audience research costs agency money that mid-size clubs and local businesses don't have.
· After the deal, no one learns whether the fans responded.

With FanFit

· Both sides see how much these fans like this brand, from Qloo's taste data.
· Every club gets the evidence, ready to send as a one-page report.
· Deals on the fan map show which fans actually came.

One platform, three sides

Built for everyone in the deal

For teams

Find the sponsors your fans already love.

✓An agent ranks brands and local businesses each age group of fans loves
✓A sourced reason to call now, with current sponsors checked
✓One-click pitch reports to send brands
✓Deals on your fan map, and who really came

For brands

Find the teams whose fans already love you.

✓All 79 teams ranked for your brand
✓Re-rank for your audience: age, gender, interests
✓Why the fit is there: shared fans, tastes and traits
✓Tell a club you're interested, with the report attached

For fans

Deals from your team's partners, picked for you.

✓Heart your teams and see all their partners on one map
✓Pick your tastes; deals are ordered for you, with the reason
✓Claim a code and show it at the counter
✓Your tastes stay private

How it works

From taste data to deals fans redeem

Step 1
Read the fans
Qloo shows what a club's fans like across brands, music, places and more, by age group and city.
Step 2
Rank partners
FanFit scores every brand and business against what these fans usually like, and checks exclusivity.
Step 3
Pitch with evidence
A one-page report explains the fit; teams and brands send it to each other.
Step 4
Launch a deal
Partners' offers go on the club's fan map; fans claim a code at the counter.
Step 5
Learn what worked
Redemptions by age group are set against FanFit's prediction.

Why Qloo

Every recommendation starts with a Qloo call

FanFit doesn't guess who fans are. It asks Qloo's taste graph eight kinds of questions, and every team, brand and place on screen came back from one of them.

The Qloo data FanFit uses

Who the fans are

Age and gender mix of a club's fans (Qloo demographics for the team).

→ Fan mix, weights every ranking

Brands fans love, by age

Brands ranked for the team + city as signals, once for each of six age groups.

→ Who to call

Places near the club

Local businesses these fans like, limited to the club's city, with address and map position.

→ Local businesses, fan map

Best brand per category

Brands filtered by Qloo industry tags: bank, beer, insurance, airline and more.

→ By category

How each team's fans score a brand

One brand against all 79 teams, compared with how the same fans score 40 big brands.

→ Team ranking for brands

A target audience

Age, gender and interest signals (e.g. women 25–29 into fitness) re-score every team.

→ Target audience

Tastes both sides share

Artists, brands and places that fans of the team and the brand both like.

→ Pitch report, activation ideas

A fan's own taste

The brands, artists, films and shows a fan picks rank that fan's local deals.

→ “For you” deals

What changes with Qloo

The questionWithout QlooWith Qloo, in the demo

Which brands should a club call?
Without:Whoever has a sports budget, from a contact list or a hunch.
With Qloo:A ranked list of brands Seattle Sounders FC fans like more than usual, each with the age group it's strongest with and a sourced reason to call now.
What goes in the pitch?
Without:Attendance, impressions and TV reach: the same deck for every brand.
With Qloo:Why these fans fit this brand: Sounders × Gatorade share the most fans at 25–29, and both audiences love Kygo, Nike Training Club and the Space Needle.
Which teams should a brand sponsor?
Without:The biggest markets and TV ratings.
With Qloo:All 79 teams ranked by how much their fans like Gatorade. For women 25–29 into fitness, NJ/NY Gotham FC climbs 63 places to No. 2.
Which local businesses fit the fans?
Without:Not researched: too costly for a single café or shop.
With Qloo:Seattle places these fans like, with a map position, ready to become a deal on the club's fan map.
Which deal does a fan see first?
Without:The same coupon list for everyone.
With Qloo:Deals ordered by the fan's own taste: REI comes first “because you like Patagonia”.
How long does the research take?
Without:An agency study, if the club can afford one.
With Qloo:About 3 minutes and some 200 Qloo calls per club, saved so the next look is instant.

Examples are from the live demo (Seattle Sounders FC, Gatorade, a Seattle fan). Qloo gives aggregate taste insight, so no personal data is collected to understand an audience. Fit measures shared taste, not sales.

Agents that can't make things up

Every team, brand and place an agent names was returned by a Qloo call; answers that don't are sent back.

Every score explained

An ⓘ next to each number says what Qloo data it uses and what it doesn't mean.

Measured in the real world

Deals fans claim and redeem show whether the predicted fans came.

See it with real data

Shared demo accounts: Seattle Sounders FC as the club, Gatorade as the brand, and a fan. Every page has a guided tour.

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